Yashikha.com - One of the Leading Companies for Emerging Technologies Training,workshops and corporate trainings.

Digital Marketing Training Program

Who should attend?

  • Marketing Professional
  • Digital Marketing Enthusiast
  • Brand Managers,Sales Managers or Directors
  • Business Owners,Public Relation Professionals, Business Decision Makers
  • Business Development Managers

Learning Outcomes:

Yashikha's Digital Marketing Course objecive is to take the leads and convert them into buying customers.This course will also teach you as to how to engage your existing clients and make sure they are retained.

At the end of this course,you will gain the skills and knowledge you need to begin building your brand,expanding your audience reach, and generating more revenues.

Course Duration:

15 Hours

Course Pedagogy:

  • What is Digital Marketing?
  • Need of the hour
  • Digital Avenues
  • Terminologies & Digital Keywords
  • Platforms - Facebook,Twitter,Instagram,LinkedIn,Snapchat
  • Consumer Insights
  • Content Approach
  • Strategies - Content,Growth and Scaling
  • Case Studies
  • What is media?
  • Channels & avenues
  • Platform capabilities
  • Facebook Adverts + Platform walkthrough
  • Google AdWords: Search,Display,Video,App,Platform walkthrough
  • Twitter
  • LinkedIn
  • Programmatic
  • Audience Segmentation
  • Remarketing
  • Dynamic Remarketing
  • Lookalike
  • Contextual Marketing
  • Media Buying
  • Buying Type
  • Impact/Banners
  • Sponsered Articles
  • Identifying opportunities
  • Case Studies
  • What is SEO
  • Google: How does earch function?
  • Algorithms
  • On-Page & Off-Page
  • Best Practices
  • Importance of Email Marketing
  • Different tpes of emails: Mass mailing & newsletter
  • Tools
  • Drip Marketing
  • Strategies
  • Database Acquisition
  • Case Studies
  • Importance and need
  • Tools
  • Google Analytics Walkthrough
  • Introduction to Ecommerce and Scope of selling onlines
  • Tools for online sales generation
  • Key to Website designing
  • Introduction to Affiliate Marketing
  • How to implement Digital Marketing strategies in E-Commerce business
  • Affiliate Marketing
  • Influencer Marketing & Digital PR
  • Case Studies